Master the Art of Negotiation

Performance Results Advantage

Business Negotiation Academy offers comprehensive negotiation training and consulting services, empowering organizations to build world-class negotiating capabilities. Our innovative approach covers the entire deal lifecycle, from qualification to renegotiation, ensuring sustainable business results and strategic advantage.
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What do we Offer

Business Negotiation Academy offers comprehensive negotiation training and consulting services, empowering organizations to build world-class negotiating capabilities. Our innovative approach covers the entire deal lifecycle, from qualification to renegotiation, ensuring sustainable business results and strategic advantage.
About BNA

About Michael Zieba

Business Negotiation Training & Consulting

Michael Zieba is a leading negotiation expert with over 20 years of experience. He's trained 6000+ professionals across 35 countries, working with blue-chip organizations like NGA HR, Vodafone, and Adidas. Creator of the BNA Strategic Negotiation Model, Michael helps businesses and individuals develop unparalleled negotiation capabilities for measurable results.
About Michael
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Success Stories

Success Stories: Transform Your Negotiation Skills with BNA

“Thank you for the marvelous training!”


"Thank you for the marvelous training! The program is super! One of the few really excellent training programs I've experienced. It represents well - balanced combination of theory and structure regarding the negotiation process and of practical techniques and tactics. The profile & style assessments were very eye-opening. The last day dedicated to the software market was very much straight to the point and connecting the program even more to our job. Congratulations for this excellent training course and big thanks!"

T.I. - Procurement Officer, KBC Group
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“Michael made the course very interactive and used a variety of different approaches in his teaching”


"I have just completed Michael's Practical Negotiation course. Michael made the course very interactive and used a variety of different approaches in his teaching. He is clearly very knowledgeable with regard to negotiation. I used to run internal training courses for several years after receiving extensive training to do so. As a result, I am tough to impress. However, I thoroughly enjoyed the session and gained a lot of valuable learning."

Kevin Rayment – Reliability Process Manager, Network Rail
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“After attending, I applied the learned techniques in a tough negotiation with a client and managed to secure favourable terms.”


"Michael Zieba’s training at Business Negotiation Academy was incredibly impactful. After attending, I applied the learned techniques in a tough negotiation with a client and managed to secure favourable terms that helped us improve margins and secure 31 additional days of work (new service orders, and >$10,000 in revenue) The training has not only improved my negotiation skills but also my overall approach to communication in business. I’m grateful for the experience and highly recommend it."

Nicole Cunha – Project Manager, NGA HR New Zealand,
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WHY BNA

25 years

of global negotiation expertise

6000+

professionals trained across industries

35 COUNTRIES

where we've delivered negotiation solutions
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Negotiation Strategies to Gain the Edge

Master the art of negotiation and transform your business outcomes

In "Negotiation Strategies to Gain the Edge," Michael Zieba distills over 25 years of experience into actionable tactics for negotiation success. Drawing from his work with global organizations, Zieba presents a comprehensive framework for approaching complex deals, managing stakeholder dynamics, and creating sustainable value. Whether you're in sales, procurement, or leadership, this book offers invaluable insights to elevate your negotiation skills and drive better business outcomes.
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“Zieba's book is a game-changer for anyone serious about mastering negotiation. His strategies are practical, insightful, and immediately applicable.”

Sarah Johnson, CEO, Global Innovations Inc.