About BNA
Business Negotiation Academy: 25 years of global negotiation expertise. Empowering organizations with strategic negotiation capabilities across 35 countries. Transform your business outcomes.
Unlock Competitive Edge Through Strategic Negotiation
Welcome
Step into a partnership that will provide you with a genuine competitive edge, backed by powerful resources to enhance your sales, purchasing, outsourcing, and partnership agreements. For a quarter-century, we've refined and distilled the most effective negotiation strategies and tools, helping organizations and individuals protect margins, increase profitability, achieve meaningful cost reductions, and fully realize the value of their business relationships and transactions.
We firmly believe that negotiation success is not left to chance. It's a predictable outcome born from deliberate planning, meticulous preparation, and strategic engagement. These principles form the bedrock of our BNA Strategic Negotiation Model, which we've mastered and taught across 35 countries. This model empowers sales and purchasing professionals, executives, business owners, leaders, and commercial negotiators to develop unparalleled negotiation capabilities. Now, we're eager to share these transformative methods with you.
Your Vision for
Negotiation Excellence
Our Advantage
The BNA Advantage lies in our Strategic Negotiation Model – a sophisticated yet accessible system that prioritizes tangible results over elusive tactics. We cultivate a negotiation capability that enables business professionals to strike deals balancing profitability with high-quality relationships. This approach yields improvements in margins, operating profits, contract implementation speed, and the proportion of contracts that fully deliver their anticipated value.
What sets our solutions apart is the depth and quality of industry knowledge and practical experience embedded within them. Our expertise, skills, and methodologies add genuine value for our clients, enabling capabilities that fundamentally transform how they negotiate, both as individuals and organizations.
Make the decision today to elevate your standards and position yourself for success!
Redefining Organizational Negotiation
Our Expertise
At Business Negotiation Academy, our core competency is instilling world-class negotiation capabilities within organizations and individuals. These capabilities deliver sustainable performance improvements, increase profits, and foster strong working relationships. We achieve this through designing and implementing tailored, comprehensive solutions that encompass:
- Development of organizational and/or functional negotiation infrastructures
- Negotiation strategy definition and process design
- End-to-end negotiation skills training programs, with a focus on sales, purchasing, and strategic business negotiations
- Expert coaching and consulting services
- Establishment of Negotiations Centres of Excellence
We champion a strategic approach to negotiation where robust strategies inform effective tactics and drive results. Our expertise is grounded in 25 years of practical experience, building negotiation capabilities for Fortune 500, FTSE 100, and small and medium enterprises across 35 countries. This global perspective allows us to offer insights and strategies that are both universally applicable and adaptable to specific business contexts.
WHY BNA
25 years
6000+
35 COUNTRIES
my name is
Michael Zieba
Negotiation Strategist
I'm the founder of Business Negotiation Academy, where we transform how organizations approach negotiations. Whether you're looking to improve your personal negotiation skills, enhance your team's capabilities, or build a world-class negotiating organization, we're here to help.
Our comprehensive services include negotiation training, consulting, and coaching, all designed to deliver measurable results. I invite you to explore how we can help you unlock the power of strategic negotiation in your business. Let's start a conversation about elevating your negotiation capabilities and driving your business success.