Meet Michael Zieba
I’m a leading expert in business negotiation and peak performance strategies, with 25 years of experience. But it wasn’t always that way—I started as a curious student, fascinated by the art of deal-making, and over the years, honed my skills to master the field.
THE NEGOTIATOR'S JOURNEY
The Seeds of a Negotiation Maven
A High-Stakes Crucible
I found myself thrust into a high-stakes negotiation for a major corporate client. The pressure was immense, and the stakes were higher than anything I'd faced before. As I sat across the table from seasoned negotiators, I realized that textbook knowledge wasn't enough. I needed to think on my feet, read the room, and adapt my strategy in real-time.
This moment was a crucible, forging my theoretical knowledge with practical experience. It wasn't just about winning the deal; it was about creating value for both parties. The negotiation lasted for days, pushing me to my limits. In the end, we reached an agreement that exceeded expectations on both sides.
This experience set me on a path to not just study negotiation, but to master it in the real world.
The Unexpected Discovery
That my journey was just beginning. As I delved deeper into the world of negotiation, I discovered that most organizations were leaving significant value on the table. They viewed negotiation as a necessary evil rather than a strategic advantage.
I saw an opportunity to change this mindset. I began developing a comprehensive approach that went beyond individual tactics, focusing on building organizational negotiation capabilities. This led to the creation of the BNA Strategic Negotiation Model, a framework that has since helped thousands of professionals and organizations transform their approach to negotiations.
From Theory to Global Impact
As word spread about the effectiveness of my approach, I found myself in demand as a trainer and consultant. I started working with global organizations, helping them implement negotiation strategies that drove measurable business results. Over 15 years, I've had the privilege of training more than 6000 professionals across 35 countries, from sales teams to C-suite executives.
I saw an opportunity to change this mindset. I began developing a comprehensive approach that went beyond individual tactics, focusing on building organizational negotiation capabilities. This led to the creation of the BNA Strategic Negotiation Model, a framework that has since helped thousands of professionals and organizations transform their approach to negotiations.
A Vision for
Negotiation Excellence
my name is
Michael Zieba
Negotiation Strategist
I'm the founder of Business Negotiation Academy, where we transform how organizations approach negotiations. Whether you're looking to improve your personal negotiation skills, enhance your team's capabilities, or build a world-class negotiating organization, we're here to help.
Our comprehensive services include negotiation training, consulting, and coaching, all designed to deliver measurable results. I invite you to explore how we can help you unlock the power of strategic negotiation in your business. Let's start a conversation about elevating your negotiation capabilities and driving your business success.