What Our Clients Have to Say

Discover success stories and testimonials from professionals who transformed their negotiation skills with Business Negotiation Academy’s expert training and guidance.

Success Stories

Discover How Others Have Mastered Negotiation with BNA

“Thank you for the marvelous training!”


"Thank you for the marvelous training! The program is super! One of the few really excellent training programs I've experienced. It represents well - balanced combination of theory and structure regarding the negotiation process and of practical techniques and tactics. The profile & style assessments were very eye-opening. The last day dedicated to the software market was very much straight to the point and connecting the program even more to our job. Congratulations for this excellent training course and big thanks!"

T.I. - Procurement Officer, KBC Group
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“Michael made the course very interactive and used a variety of different approaches in his teaching”


"I have just completed Michael's Practical Negotiation course. Michael made the course very interactive and used a variety of different approaches in his teaching. He is clearly very knowledgeable with regard to negotiation. I used to run internal training courses for several years after receiving extensive training to do so. As a result, I am tough to impress. However, I thoroughly enjoyed the session and gained a lot of valuable learning."

Kevin Rayment – Reliability Process Manager, Network Rail
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“After attending, I applied the learned techniques in a tough negotiation with a client and managed to secure favourable terms.”


"Michael Zieba’s training at Business Negotiation Academy was incredibly impactful. After attending, I applied the learned techniques in a tough negotiation with a client and managed to secure favourable terms that helped us improve margins and secure 31 additional days of work (new service orders, and >$10,000 in revenue) The training has not only improved my negotiation skills but also my overall approach to communication in business. I’m grateful for the experience and highly recommend it."

Nicole Cunha – Project Manager, NGA HR New Zealand,
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Highlighting Success with BNA

Hear from People Who’ve Thrived with BNA’s Expert Guidance
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“Pull the most compelling sentence from the testimonial and put it here.”

“This is the longer quote where you are going to pull the most compllening sentence from the testimonial and put it above. It shouldn't be too long though, or else it might get overwhelming.”

Ryan David
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“This won't always be as long as others.”

“Perhaps the text that is put in this section is longer than other sections, while the highlight above is not quite as long. Quotes can be all over the place like that. This is the longer quote where you are going to pull the most compllening sentence from the testimonial and put it above.”

James Kory
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“This is why we put in different pieces of content in each item.”

“If we don't, we'll never get an accurate representation of how these items will behave in the real world. It's important to try out differing lengths of content to see how it responds.”

Hudson William

Social Media Testimonials

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What Leaders Say

"The Procurement Negotiation Academy is by far the best training solution available for Procurement Teams right now"


"We have investigated a number of training providers, and The Procurement Negotiation Academy is by far the best training solution available for Procurement Teams right now. Michael Zieba has a lot of strategic and tactical knowledge, and my team has benefited tremendously from this program. Easy to follow processes and negotiation strategies applicable to direct and indirect sourcing situations. Better stakeholder engagement, cost savings, value for money from transactions and much better risk management."

Salahuddin Qaseem Muhhamad Alshamaki - Head of Procurement, Saudi Electricity Company
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