Sales Negotiations

Win Every Sales Deal with Confidence

Empowering Your Team to Win More Deals

In today's competitive business landscape, effective sales negotiation skills can make the difference between closing a deal and losing it to a competitor. At Business Negotiation Academy, we offer a comprehensive Sales Negotiation Training Program designed to equip your sales and account management teams with the strategies, tactics, and confidence needed to excel in high-stakes negotiations.

Why Choose Our Sales Negotiation Training?

  1. Proven Expertise: With 25 years of experience training sales professionals across 35 countries, we bring unparalleled knowledge to your team.
  2. Results-Driven Approach: Our program focuses on tangible outcomes - improved margins, increased close rates, and stronger customer relationships.
  3. Tailored Solutions: We customize our training to address your specific industry challenges and sales cycle complexities.
  4. Comprehensive Skill Development: From basic price negotiation techniques to advanced value-based selling strategies, we cover all aspects of successful sales negotiations.
  5. Practical Application: Our program emphasizes real-world scenarios and immediate implementation of learned skills.

Our Sales Negotiation Training Program

Our comprehensive program includes:

  1. Strategic Sales Negotiation Framework
    • Understanding buyer motivations and decision-making processes
    • Developing a value-based negotiation strategy
    • Mastering the art of price negotiation
  2. Advanced Negotiation Techniques
    • Handling objections and pushback
    • Creating and capturing value in complex deals
    • Navigating multi-party negotiations
  3. Account Management Strategies
    • Building long-term client relationships
    • Upselling and cross-selling techniques
    • Managing and growing key accounts
  4. Competitive Differentiation
    • Articulating your unique value proposition
    • Competing on value, not just price
    • Neutralizing aggressive competitor tactics
  5. Deal Closing Strategies
    • Recognizing buying signals
    • Overcoming last-minute objections
    • Securing commitment and next steps

Training Delivery Methods

We offer flexible training options to suit your team's needs:

  • In-person workshops (2-3 days)
  • Virtual instructor-led training
  • E-learning modules
  • One-on-one coaching sessions
  • Ongoing reinforcement and support

Redefining Organizational Negotiation

Recognizing that negotiation isn't just an individual skill, but a critical organizational capability. This insight led me to develop the BNA Strategic Negotiation Model, a comprehensive framework that has since transformed how businesses approach negotiations globally.

Who Benefits from Our Sales Negotiation Training?

Our program is designed for:

  • VPs of Sales
  • Managing Directors
  • Chief Revenue Officers
  • Sales Representatives
  • Account Management Teams
  • Business Development Managers
  • Sales Operations Leaders

The Business Negotiation Academy Advantage

What sets our Sales Negotiation Training Program apart:

  1. Proven ROI: Our clients report significant improvements in win rates, deal sizes, and profit margins after implementing our strategies.
  2. Ongoing Support: We don't just train and leave. Our experts provide continued guidance to ensure long-term success.
  3. Holistic Approach: We address both the tactical and strategic aspects of sales negotiations, preparing your team for any scenario.
  4. Integration with Your Sales Process: We align our training with your existing sales methodology and CRM systems for seamless implementation.
  5. Measurement and Analytics: We help you track and quantify the impact of improved negotiation skills on your bottom line.

Transform Your Sales Performance

In a world where every percentage point in margin matters, can you afford not to equip your team with world-class sales negotiation skills?

Contact us today to discuss how our Sales Negotiation Training Program can elevate your team's performance, improve your win rates, and drive sustainable revenue growth. Let Business Negotiation Academy be your partner in turning your sales team into master negotiators.


WHY BNA

25 years

of global negotiation expertise

6000+

professionals trained across industries

35 COUNTRIES

where we've delivered negotiation solutions

my name is

Michael Zieba

Negotiation Strategist

I'm the founder of Business Negotiation Academy, where we transform how organizations approach negotiations. Whether you're looking to improve your personal negotiation skills, enhance your team's capabilities, or build a world-class negotiating organization, we're here to help.

Our comprehensive services include negotiation training, consulting, and coaching, all designed to deliver measurable results. I invite you to explore how we can help you unlock the power of strategic negotiation in your business. Let's start a conversation about elevating your negotiation capabilities and driving your business success.

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